Speaking & Events

Media Training & Branding for Leaders

• Media Preparedness & Communication Training

  With 15 years of experience as a public relations executive for brands including Sara Lee, Blue Cross/Blue Shield, McDonald’s and 20 years of experience as an Outplacement Consultant. Danielle brings a unique blend of Public Relations and Human Relations knowledge to an organization when providing consulting on how to manage the media and internal audiences during a transition, downsizing or reorganization.  From message development, media training, public speaking coaching and social media messaging tactics, Danielle knows that at some point, every kind of leader faces an important audience from a meeting with their employees to being in front of a television camera.  Leaders leave our training with a confident, relaxed ability to communicate effectively with any audience in a manner that is authentic, compassionate and protects the hard-earned brand of the organization.

   

• High Impact Interview Training

  You could easily build a 1-hour legal basics, behavioral interviewing lunch-and-learn for your hiring managers.  But you want something more. You want to raise the bar on candidate quality, by raising the bar on your interviewing process. 

  Our custom-built workshop delivers practical strategies, guides and techniques to bring the best interview skills training available to help hiring managers and interviewers phone screen, interview, select, and sell the candidates that will succeed in your company. If you don’t want to gamble on future employee’s productivity, this workshop training hiring managers to have high impact interviews and yields a high return on investment.

• Disability Etiquette for Human Resource Managers

  An employee may disclose that have a hidden disability you weren’t aware of during the hiring process or a current team member may become disabled after starting to work with you.  In either situation, beyond the legal basics after an employee discloses a disability is the very important human-centric response a Human Resource professional or Company Leader gives to serve as an ambassador of diversity and inclusion for the organization. We don’t want you to be caught off guard so Danielle Dayries, the founder of DMD & Associates, Inc., provides coaching on how to manage these scenario’s from the unique perspective of not being a seasoned Career Transition Specialist but also a professional that became disabled mid-career after a Multiple Sclerosis diagnosis. Inspired to help organizations empower Human Resource professionals and leaders within organizations manage the disclosure in a way that leverages emotional intelligence and represents the best interests of the organization and the valued team member, Danielle created this Disability Etiquette workshop and training with both audiences in mind. You will leave the consulting session or training workshop with a list of do’s and don’ts, ability specific tips and best practices on how to communicate in a way that leaves a long-lasting, positive and professional impression upon the employee disclosing a disability.

• Leadership LinkedIn Training to Take the Lead & Inspire Employees

  People Google the leaders of your organization every day –to learn about their background and to assess the organization’s credibility. When they find your leaders, are you sure they are putting their best foot forward? Is their online impression as powerful as it could be?

  “As a business leader somewhat in the spotlight, it is impossible to hide”

  Cédric Manara, Copyright Counsel at Google

  More and more leaders are becoming increasingly aware and comfortable with their own thought leadership style. LinkedIn creates humanization and serves as the most widely used professional social media platform to share insight, expertise and knowledge.

  Being able to put a face to a name is important to any business and relationship. Leaders must value this and hold it in high regard; the relationship with their entire team, their clients, and the brand they represent.

  This company-sponsored Personal Branding Workshop for Leaders shows your key representatives how to craft a powerful LinkedIn headline and summary based on the branding principles used by consumer brands. After this workshop, each participant will leave with a professional LinkedIn profile that clearly displays their accomplishments, subject matter expertise, education, company brand, recommendations and how they work with their team.

  It’s very important that your leaders either have a strong LinkedIn profile, or none at all. An incomplete profile, especially one without clarity, can be a detriment to a professional’s reputation, your company’s reputation as well as the perception by your clients, prospects and future employees.

  The workshop can be customized for beginner to advanced audiences and various lengths of time.

• LinkedIn Training for Employees: Turning Employees into Brand Advocates and Recruiting Magnets

  On average, your employees have a network that is 10 times larger than your company’s follower base. Leveraging the power of their personal social networks, you can magnify your brand presence and enhance your reputation as an employer of choice.

  This LinkedIn workshop leverages your employees’ network to build your organization’s online army and with every employee on the same ‘page’ your company will be presented to future employees, clients and influencers in a strategic manner.

  While most people still think of LinkedIn as a very career-focused social network, there is much more to this social giant and if used as a professional development initiative,  your employee profiles are in effect free online recruiting tools and advertising space for your brand..

  In our interactive onsite or web-based workshop, not only will the employees create a LinkedIn profile that positions your team in a favorable manner, we will take your employees through finding and engaging with valuable prospects; and advancing your company’s recruiting and sales opportunities.

  The workshop can be customized for beginner to advanced audiences and various lengths of time.

• LinkedIn for Sales Customized Team Training Workshop

  LinkedIn is one of the most powerful tools for sales and business development and can bring results at all stages of the sales funnel. Most business professionals have a presence on LinkedIn but fail to really take advantage of the platform. LinkedIn is aa powerful tool for sales professionals to not just create a presence but establish relationships, find leads, build their reputation, grow their credibility, and create top-of-mind awareness with customers and prospects.

  This interactive hands-on workshop goes beyond the basics of using LinkedIn (although we can incorporate best practices from our LinkedIn for Employees’ Workshop (make a hyperlink to #1 workshop above) and focuses on how to strategically use LinkedIn at every stage of the sales process. The participants will leave the presentation with advanced strategies, tips and tricks that will take your employee’s LinkedIn effectiveness as a sales tool to the next level.

  This workshop can be customized to match the objectives and knowledge level of your sales team and for various lengths of time, from lunch and learn events to company retreats.

• The Do’s and Don’ts of Social Media Marketing

  Using social media for marketing purposes is a trend that isn’t going away anytime soon. 70% of people in North America use social media daily, and they are using social media more time each day than they spend watching television. This all means that using social media to market your personal brand or your company really is a worthwhile investment.

  When done correctly, using various social media accounts serves to develop a deeper personal relationship with influencers and your customers. 

  There are countless ways to use social media to connect with your audience, some better than others. During this workshop, we will explore some of the best (and worst) social media practices and easy activities to be distinguished by research, storytelling, engagement and conversion.

  The workshop can be customized for beginner to advanced audiences and various lengths of time.