Main menu

The Waning Gender Pay Gap

Our CEO, Danielle Dayries, was invited to share her tips on how you can help close the gender gap for Prime Women Magazine, a magazine dedicated to advising women in business, health, travel and much more! As a career expert for over 20 years, Danielle Dayries is featured in over 100 magazines and online journals, providing expose’s on career transition and development.

Play your part in lowering the gender pay gap – ask for a raise today!

You, yes you, can play a role in lowering the gender pay gap while securing the income you deserve.

According to the Census Bureau, the wage gap between men and women is beginning to lessen. In 2015, it was noted that the national disparity between men and women has shrunk significantly since 2007. Not only are women landing more raises, but men seem to be hitting a wall.

Learn from history while we share the evolution of the workplace and provide tips on how to keep this trend moving in a positive direction. These tips will make an impact whether you are asking for a raise or negotiating the salary for a new job.

More Women in the Workforce

Since the 1970s, more and more women have entered the workforce. Prior to this, it was common for men to be the family breadwinner, while women stayed at home and managed the household. In this era, more jobs focused on industrial and manufacturing roles thought to be better suited for men. As the attitude about women in the workforce began to change and career advancement of mothers became more socially acceptable, women gradually played a greater role in the corporate environment.

Tip #1

Prepare – like your paycheck depended on it! Hone your negotiation skills so you can secure that pay raise you deserve. Know your worth, do your research, rehearse and play your part in shrinking the gap!

Reduction in Male-Preferred Industries

Another contributing factor to these numbers could be the fact that jobs within office settings, more often held by women, are on the rise while construction, agricultural and manufacturing roles, more targeted by men, have been on the decline. Careers in healthcare are seeing significant growth and these positions are more often held by women. Additionally, union power, often thought to contribute to better pay across blue-collar workforces, has also significantly declined, which has played a role in reducing the wages of men. Regardless of your occupation, the pendulum is swinging in your direction, so be ready to leverage conversations regarding pay by discussing the results of your work vs. simply recapping job duties.

Tip #2 

Determine the impact you made on the organizations where you have worked and prepare a few great success stories. Be ready to state why you are the better candidate for the role they are targeting.

Women Earning More Degrees

It has also been determined that women are outpacing men in college enrollment, suggesting they are pursuing more lucrative job opportunities. Women also tend to do better academically than their male counterparts, which can also contribute to a significant increase in their earnings.

Tip #3

We recommend that women continue to pursue ongoing education and professional development opportunities at all phases of their professional development. When negotiating, you can always ask if there are opportunities for additional training or if they will provide reimbursement for additional education and/or professional memberships.

Close the Gender Pay Gap – with Confidence

Confidence is essential to being a strong negotiator. You must exude self-assurance, even if you’re insecure or uncertain. Don’t apologize for negotiating – own it. If you need a little push, remember that when women negotiate, they pave the way for more women to negotiate after them.

“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, you can achieve.” – Mary Kay Ash

Mardi Gras 2018–SMILE

You’re Not Fully Dressed Without a Smile!

At DMD & Associates we are all about people being happy in the workplace and after the revelry of Mardi Gras, call us if you wish to keep that smile on your face while finding a new role!

When the fun is over, DMD & Associates, Inc. is here to get you back on track! Call us to touch up your  profile or prepare for interviews that were postponed during Mardi Gras! If you have any questions, contact me: or (504) 875-7890.


While working on a project in Toronto, DMD & Associates, Inc. met with Mark Franklin, a Practice Leader at CareerCycles ( We were blown away by their methodology and use of the Who You are Matters! Game development experience. This innovative tool sparks meaningful conversations and helps participants connect the dots in their professional and personal lives.










This facilitated career discovery experience guides you in creating your personalized Career Statement which asserts your desires, clarifies your skills, and strengthens your voice with professional vocabulary. Enjoy this fun yet structured, social yet guided experience, disguised as a game, that helps you generate 3 specific possibilities, provides you with targeted feedback, and results in your Career Statement takeaway and inspired actions to reach your goals.



If you need assistance making a career change and want to know more about this assessment or others, please call us today! (866) 296-8593

Labor Force Shifts in Favor of Women in Their Prime

There are gradual but significant changes happening in today’s U.S. labor force. Within the latter part of the 20th century, changes in demographics, including slowing growth, aging and increased diversity have been driving a considerable impact on what the labor force looks like. These changes are projected to impact the workforce – in the favor of women in their Prime. Read on for a few facts below and tips on how to navigate these changes for career success.

Diversity Within the Labor Force

The population has steadily been increasing throughout the U.S. due to a rise in ethnic and racial diversity as a result of increased births, immigration rates and workforce participation by Hispanics and Asians. This trend is expected to continue, with diverse groups playing a greater role in the workforce going forward.

In addition to racial and ethnic participation increases, older workers are remaining at work longer due to financial reasons, healthcare and changes in Social Security laws.

Furthermore, with men receiving less pension and retirement and more women taking on roles of increased responsibility, we are now seeing a decline in the participation of men in the workforce while more women are participating.

This trend allows unprecedented opportunities for women over 50 to excel in leadership roles! New research shows that women over 55 are better suited to lead organizational change than most of their male counterparts. Now is the time to seize the day and capitalize on this well-deserved shift in the workplace.

Declining Younger Population in the Workforce

Prior to the 1990s, the younger generation of workers participated at a much earlier age, often immediately following high school. With the increase in college enrollment and competitive nature of today’s economy and workforce, more and more students are staying in school longer in the hopes of earning a higher paying job while making themselves more marketable when compared to others in the same industry.

We recommend leveraging your wisdom and wealth of knowledge to stand out in 2018. With younger generations remaining in school longer, more opportunities are available for those of us in our prime. Here are some great tips to help better prepare your resume.

Tips for Success in the Future Workforce

For those of us in the older generation, desiring to stay in the workforce, there are a few tips that can help propel your job search. First, we recommend focusing on more recent experiences and possibly deleting some of your earlier work history on your resume. For example, remove some of those earlier roles from the 80s and 90s and focus on what you have done in the last 10 to 15 years. If you are making a career change and your early career history brings a lot to the table, try going with a functional resume format and removing dates from your earliest roles.

In conclusion, based on the emerging trends in the labor force, there is never a better time to refresh your resume and leverage these opportunities in the workplace. Even if you are still working, it is a great idea to brush up on your interviewing skills and techniques.

Now is the time to seize the day and lead the way for the next generation of women by showing up and putting our best foot forward in the workplace. Life is all about taking advantage of those windows of opportunity, so let’s all jump through this one together!

“[My mother] told me that fear was not an option. I was always told that women are stronger, so I believed it.” — Diane Von Furstenberg, Fashion Designer

Why use Louisiana based DMD & Associates, Inc. to aid displaced employees in the Advertising industry?



As a local outplacement provider, we:
* Possess a deep understanding of the Louisiana job market due to our involvement with 3 Louisiana Society of Human Resource Management (SHRM) chapters, affiliations with the Louisiana Workforce Investment board and more.

*Provide assistance to those impacted so they can get back to work quickly.

*Protect your hard-earned brand through the provision of personalized one-on-one coaching services.

*Reduce legal exposure.
*Increase employee loyalty and retention in the long term, as current employees will be happy your company took care of people during a reduction in force.

With a track record of personally tailoring our services ensure that employees are prepared to handle their new job search with confidence and will have a definitive action plan to follow while your brand is protected.

We are often requested to provide confidential quotes, even before the need for a reorganization, so feel free to contact us to secure information about our rates and packages.


Give Yourself a Gift This Season:Put Time and Energy into Job Hunting

Our CEO was invited to share her tips on holiday time job hunting for Prime Women Magazine, a magazine dedicated to advising women in business, health, travel and much more! As a career expert for over 20 years, Danielle Dayries is featured in over 100 magazines and online journals, providing expose’s on career transition and development.

We are often told we should step back from the job hunting during the holiday season. Friends will caution, “No one is hiring.” I’d like to suggest another approach – to continue with these very important job search tips that will help keep your momentum going. When the New Year comes through, you’ll be ready to compete in this new job market – or you may be starting a new job in the new year!

Be Prepared & Think Positively  

Think positively about your job hunt. Be prepared emotionally to talk with business connections, particularly when you need to explain the reason you are in transition. Search for a way to speak dispassionately about your current job loss. Be sure to include a future statement in your explanation, so one can see your dedication to your career goal. Paint a picture of what you desire, rather than what you don’t desire and focus on what you can bring to the table.

The Law of Attraction states that we attract what we focus on. Be ready to provide several examples of what you’re looking for when describing your ideal job. Here’s a possible example: “Our department is just one of several that were downsized. I plan to use the skills I learned as a Project Manager to get a better position. This time, I’ll be looking for a vendor organization so that I can learn more about the sourcing side of the business.”

To think positively about job hunting, you may need to “drown out” all the negativity in your thinking or work them out physically through working out or exercising. You will have to upgrade your thinking and gradually move to a more positive place.

Continue Networking & Building Key Contacts

Attend holiday parties and be prepared to talk about your job search. According to the U.S. Bureau of Labor Statistics, 70 percent of all jobs are found through networking. Dinner parties and other events are a great way to identify and source out new professional connections! Continue networking on a business level, and by all possible means, attend parties during this season even if you aren’t quite in the party mood.

There are some professional organizations that even provide “free” holiday parties to recruit new members. Be sure to prepare what you will say and keep business cards on hand so you can readily provide your contact details, including your LinkedIn profile link. If you do not have a business card to use while job hunting, take advantage of the printing specials and get one immediately.

Improve Your Resume

Polish and refine your resume. Use holiday time to create or refine your resume. A professional resume writer knows exactly what it takes to set you apart from the competition. Take advantage of the holiday season to get your resume completed and updated. Make sure your resume contains the same keywords used in the job descriptions for which you are applying. For example, if you are seeking a job in marketing, you may want to consider changing the words “advertising” and “public relations” in your resume to “marketing.” Also, consider shortening the language and bumping up the font size to at least an 11-point font. Make it easy to scan through for information.

Prospective hiring managers are always very busy. Make sure they can find out all there is to know about you in a few seconds. The top one-third of the resume is the prime real estate. This is where you will summarize all you have to offer as concisely as possible. Provide a brief paragraph of an executive summary of your top qualifications. Be sure you can answer questions and elaborate about anything on your resume.

Research High Demand Jobs

A great tip for securing a job quickly would be to analyze the trends for in-demand careers to identify what the hot jobs will be for 2018. Analyze your skills against the skills required for these in-demand careers and if there is indeed an alignment, edit your resume and marketing documents accordingly. Because yes, Human Resource Managers, Recruiters, Headhunters and companies are still searching for great talent in the month of December! You just need to show them that you can help them start the new year off right with you on board.

“The future belongs to those who believe in the beauty of their dreams.”

–Eleanor Roosevelt


How to Ask For A Raise

Ok – so you’re going into 2018 with the New Year’s resolution of making more money!

Well, DMD has these quick tips:

  1. Do your research. Evidence, Evidence, evidence! You know you’re worth more than the company is paying you, but if you can present evidence to back up that claim, you’re more likely to get results. Sites like and are great starting points to gather data regarding typical earnings comparisons.
  1. It’s all about the timing. So, you just completed a major project, landed a new client or been given new responsibilities. That is indeed the perfect time to ask for the additional compensation commensurate with your new level of responsibility. However, if you’ve only been there a few months or the industry is in a lull, now may not be the right time. Mark your calendar to assess the situation again in 90 days and secure as many new accomplishments as you can during that time.
  1. It is not personal. You might really want, or need, a raise to pay for your child’s tuition or a dream vacation, but truth be told, the reason you’re seeking a raise isn’t typically relevant. Therefore, rather than asking for an increase for a personal reason, make a solid business case as to why you deserve a raise that relates directly to accomplishments and impact statements.
  1. Highlight the impact you have made to the company. Before you have the conversation to ask for a raise, make a list of the results of your hard work and the impact you have had on the company. I coach my clients to make a list of what they are most proud of last year. That usually translates into the positive impact for the company that you can easily and honestly speak about during this conversation about increasing your pay.
  1. Practice, practice, practice! It’s easy to get flustered or emotional when asking for a raise. Enlist the help of a friend or professional to roleplay the scenario. This will allow you to work out any kinks and nervous reactions in a safe place. So, need a pro to help? Ask friends and family to give the gift that truly keeps on giving – a holiday gift card to DMD & Associates, Inc. career coaching services.

DMD & Associates, Inc.

(866) 296-8593 tel

Lafayette, Louisiana

200 W. Brentwood Boulevard
Lafayette, Louisiana 70506
(337) 254-0734 tel

New Orleans, Louisiana

923 Constance Street
New Orleans, Louisiana 70130
(504) 875-7890 tel